Our team
The riders/people we are proud to support. We believe it’s our mission to support the athletes who practice the sports we love so much.
Meet them here
History
2021 - Starting with the righ foot!
With the world still recovering from the hard hit of the pandemic, it's time to look forward and project the future.
For Surfcloud, 2021 begins with new brands in the portfolio: Surfpaints, Wavy and Zion Wetsuits (from September on).
2020 - A year that left everything in suspense!
If there were challenging years, 2020 was the ultimate example. The year when the world has frozen and everything had to be rethought and readjusted. The big challenge was not only for Surfcloud, but for all mankind.
Even so, we expanded the distribution of NSP to new European territories. To Spain, Italy and Morroco, joins now the distribution to France, Germany and Portugal.
2019 brings more and bigger challenges to Surfcloud!
Surfcloud continues to earn the trust of the brands it represents and reinforces its European distribution network, by ensuring NSP’s distribution to Italy, Spain, Germany, Austria and France.
Surfcloud operates in 21 countries and feels the need to adapt and reinforce its structure. The company moves to new facilities in order to cope with the needs and requirements of the market.
Surfcloud strengthens its position in the retail segment, with the opening of the second Surfers Lab store, in Peniche - Baleal, increasing its presence in the surf and bodyboard market in Portugal.
2018 was a year of extreme relevance for Surfcloud!
Distribution to the European market is gaining traction.
The team is growing and thanks to everyone's work the company's presence is gaining notoriety and respect in the world of surfing.
Another iconic global brand in the company
After a few years in the shade, NSP was looking for a new distributor in Spain and Surfcloud secured the distribution for 3 years.
At the same time EQ sunscreen and Shapers Australia become part of the brands Surfcloud distributes for some countries in Europe.
In 2015, Surfcloud moves its operations from Sagres to Lisbon
Continuing its journey within the distribution of sporting goods in the Surf area, the company decides to move its operations to Lisbon, this decision contributed to the consolidation of its presence in the market.
A new strategy for Surfcloud
Surfcloud embarks on a new strategy investing in the European distribution of the brands it already represents in Portugal.
Ocean & Earth and Sticky Bumps are the first brands to join the new strategy and open the door to other European markets. The first country to where Surfcloud expanded its business was Italy.
The new company, Surfcloud
Surfcloud comes about as the result of the merger between Indodreams and Whitewater Distribution, consolidating 16 years of experience of its founding partners, in the surf market.
Surfcloud operates in the surf and bodyboard markets through two complementary channels: wholesale and retail, with the opening of its first Surfers Lab store, in Sagres.
The wax brand Sticky Bumps joins Surfcloud's portfolio.
The Oakley Distribution is ours!!!
After 10 years of hard work, we managed to add to our portfolio, one of the largest sports brands in the world.
Oakley was looking for a new distributor in the sports channel and we were assigned with that task, in a partnership that lasts until today.
At the same time, Ocean & Earth reaches the top in Portugal, establishing itself as one of the most important surf hardware brands in Portugal.
At this point, the company stops distributing BIC Surfboards and Kayaks.
We were Firewire's first European distributor
Few people knew about Firewire and its revolutionary technology, but we believed in the brand and made a strong bet.
Today, we can say that it was an excellent decision.
Another iconic brand in the company
Indodreams starts the distribution of BIC Surfboards and Kayaks.
BIC boards were considered to be amongst the best in the world, at a time when surf schools were beginning to appear and gain traction.
The first big international brand
Pride was at the time the number 1 brand in the bodyboard market in Portugal.
Simultaneously, Indo Dreams started selling one of the most iconic surf hardware brands in the world, Ocean & Earth.
Ocean & Earth and Storm Rider Guides become part of the company's portfolio.
The beginning…
Living in Sagres, Algarve, Nuno Amado draws on his knowledge in sales, acquired by his experience as a salesman for Eastpak, O'Neill and The North Face, to take a new step.
During that year he founded the company Indo Dreams, with a friend and started distributing Pride Bodyboards in Portugal.