About Us

Surfcloud is a European company specialized in the distribution, development and management of surf and ocean-related brands. Its origins date back to 1999, with the creation of Indodreams in Portugal, initially focused on building a solid and consistent distribution business in a growing market.

Over the years, the company consolidated its position through long-term partnerships with key industry brands, progressively expanding its activity beyond distribution into retail, licensing and brand development. This evolution reflects a structured and sustained growth strategy, supported by operational expertise and strong market relationships.

Today, Surfcloud operates across more than 45 countries, with a consolidated presence in over 30 European markets and a growing international footprint, positioning itself as a key operator in the European surf industry.


2026
New Portfolio Brand
Start of European distribution for NeopreneClean, further strengthening Surfcloud’s position in the surf and watersports market.

2024
Global Brand Ownership
Acquisition of EQ Love, a brand previously distributed by Surfcloud.

This milestone marks the company’s transition into global brand ownership and production, with EQ Love becoming its first brand with worldwide distribution.


2023
Strategic Evolution
Creation of Ocean & Earth Europe through a joint venture with the Australian brand.

Surfcloud evolves from distributor to shareholder, reinforcing its strategic role in the European market.

2022
Retail & Distribution Expansion
Opening of Surfers Lab Caparica, strengthening the group’s retail presence.

Transition from sales agent to European distributor of Solite, reinforcing the technical segment.

2021
Market Consolidation
Expansion of NSP distribution to Portugal.

Integration of DHD into the portfolio, strengthening the product offering within Surfers Lab stores.

2019
International Expansion
Expansion of NSP distribution to Italy, Germany and France.

Opening of the second Surfers Lab store, located in Baleal.

2018
European Positioning
Appointment as European licensee and lead operator for NMD and Hubboards.

Operational management of Firewire Europe, reinforcing Surfcloud’s role at a European level.

2017
Brand & Portfolio Development
Start of NSP distribution in Spain.

Launch of Moana, Surfcloud’s first in-house brand focused on entry-level products.

2014
Structural Transition & Retail Entry
Transition from Indodreams to Surfcloud under a new corporate structure, maintaining all existing brand partnerships.

Integration of EQ Love into the portfolio.

Opening of the first Surfers Lab store in Sagres.

2010
Brand Expansion
Start of Oakley distribution in Portugal.

A key milestone reinforcing Surfcloud’s positioning within the premium segment.

2006
Portfolio Expansion
Integration of Firewire into the distribution portfolio.

Strengthening the company’s presence in the technical surfboard segment.

2001
Key Partnership
Start of Ocean & Earth distribution in Portugal.

Establishing a long-term partnership with one of the most recognized brands in the industry.

2000
Early Development
Start of BIC distribution in Portugal.

Supporting the initial growth and market presence of the company.

1999
Foundation
Creation of Indodreams, with initial operations focused on the distribution of Pride Bodyboards.

This marks the starting point of what would later become Surfcloud.